Jeff Moore is a classic when pit comes to marketing and marketing strategies in the technology sector. His book ‘Crossings the Chasm’ has been established as one the best marketing books of all time so I got this book as an extension to that.
The book is focused again on marketing strategies and again on the technological sector but particular on a layer stage of the technology adoptions life cycle. The author walks us through all the stages as a refresher and then the main focus area is on the stage when a company has successful crossed the chasm and is going through a phase of hyper growth or “Tornado”. The book helps to provide a framework for all hyper grown companies and allows you to identify which part of that you may fit in.
I walked away from this book with clear strategies (given the right parameters) and better grasp on what I want to achieve. The areas on marketing positioning, partner strategies and competitiveness analysis are participating helpful. Unfortunately all the examples are riddled with extremely dated corps and activities, all from the 80s and 90s. While it’s interested to hear about real life examples from a historically context, it’s not very helpful to go through all the tales of microprocessors and Mainframes when you have to keep converting them yourself to fit the modern frame.
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