Tuesday, March 4, 2008
Competing on the edge - Brown/ Eisenhardt
This book talks about the strategy of 'Management via Structured Chaos'. Its an interesting concept that Google lives by. In fact Google even hired the author Shona Brown. The concept of competing on the edge is a business strategy that says that in order to be successful you must be in a state of constant change. And in order to maintain success at the edge of innovation you must adopt a strategy called Structured Chaos. Structured Chaos is a style of management in which groups are allowed to do whatever they please within a set of broad boundaries. It gives people enough room to innovate and express themselves.
For example, a developer can be allowed to create any product he wants, as long as it adds value to a one of the company's long term goals.
I would definitely recommend this book to read and compare with other management strategies.
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